International Gathering
ATRAX, which brings together the entertainment, parks, sports facilities, and urban recreation sectors, will meet with industry professionals at the Istanbul Expo Center on January 15–17, 2026. As the countdown continues for the region's only international meeting in this field, the scope of the event and this year's theme are already at the center of the industry's focus.
To be held across 55,000 m² in 5 thematic halls, ATRAX 2026 will offer a broad range of products and services covering entertainment, park and recreation areas, pool and spa systems, outdoor and garden design, vending and self-service technologies, and solutions for landscaping and urban design.
The event is expected to host over 400 participants, attract professional visitors from more than 60 countries, and welcome a total of over 22,000 industry representatives. ATRAX continues to serve as an international platform for business, knowledge, and cooperation for municipalities, investors, project developers, architecture and landscape offices, facility managers, and manufacturing companies.
"Serious Fun" – The Theme of ATRAX 2026 Presents a Future-Focused Approach
As the event approaches, the theme of ATRAX 2026, "Serious Fun," stands out by presenting entertainment not merely as a matter of physical spaces but as a future-oriented planning framework for urban life, social well-being, public use, and facility management. The theme highlights the strategic impact of entertainment and recreation solutions on cities' quality of life, social welfare, and sustainability goals.
In line with this scope, ATRAX 2026 will comprehensively address the design concepts, technological advancements, sustainability practices, and investment trends that will shape the future of the industry.
About ATRAX
The 13th International Fair for Entertainment, Parks, Sports, and Recreation Facilities, ATRAX, continues to be an international business platform for the global entertainment, attractions, and recreation sector, known for its high investment potential. With its vision centered on urban life and happiness, ATRAX brings together all the products, services, and projects related to the construction and sustainability of facilities that meet the recreation needs of cities. These areas include parks, playgrounds, entertainment and activity areas, and sports fields.