Preparations are underway for the 21st edition of BeautyEurasia, the giant gathering of the beauty sector worth 290 billion Euros
BeautyEurasia: International Cosmetic, Beauty, Hairdressing, Packaging, Raw Materials, Hygiene and Private Label Fair, one of the most comprehensive international beauty, cosmetic and hair care events in the Eurasian geography, will open its doors for the 21st time between 2–4 September 2026. Organized by ICA Events at the Istanbul Expo Center, the event will offer new trade cooperation opportunities for domestic and foreign industry representatives while bringing together the latest trends of the sector under one roof. Having hosted 13,314 professionals from 114 different countries last year, the fair will once again facilitate the establishment of new partnerships thanks to its broad scope.
ICA Events, which organizes more than 50 events covering many branches of the economy worldwide, will hold the 21st BeautyEurasia: International Cosmetic, Beauty, Hairdressing, Packaging, Raw Materials, Hygiene and Private Label Fair, one of Eurasia's largest summits in the beauty sector, between 2–4 September. In addition to its current scale, the fair also provides participants with qualified commercial networks, targeted B2B meetings and high commercial efficiency. With its global diversity at the Istanbul Expo Center, it will deliver tangible commercial outcomes again this year.
The volume of the beauty sector in Turkiye reached 217 billion TL in 2025
Stating that the beauty industry is in constant development with personalized technological opportunities and increasing health awareness, Filiz Mehmedova, Director of BeautyEurasia: International Cosmetic, Beauty, Hairdressing, Packaging, Raw Materials, Hygiene and Private Label Fair, said: "The beauty sector, which comprises a whole from brands to manufacturers and consumers, continues to grow both locally and globally. Today, the beauty sector has reached a global size of approximately 290 billion Euros and reaches around 4.2 billion potential users. On the other hand, the Turkiye market has also drawn attention recently as one of the fastest-growing regions of the industry. As of 2025, the volume of the beauty market in Turkiye has reached 217 billion TL, while the impact of digital platforms is playing an increasingly critical role in the sector's expansion. With over 20 years of experience, BeautyEurasia stands out not only with its physical scale but also with the quality business connections, strategic B2B meetings and commercial efficiency it offers. The structure of our organization, which blends global reach with local market knowledge, enables the establishment of effective partnerships in the sector."
A fair beyond standard templates
Stating that the fair once again proved its global impact at last year's event, Mehmedova shared the following data: "Despite global economic fluctuations, our fair managed to demonstrate a successful performance last year as well. A total of 13,314 professionals from 114 countries visited our fair, of which 3,406 were international guests. In addition, with 302 participants, 180 of whom came from abroad, the business volume reached 305 million Euros, generating an average trade volume of 1 million Euros per participant. Furthermore, BeautyEurasia is much more than a simple product exhibition space; it is a platform that produces measurable commercial successes. Accordingly, 1,486 orders and preliminary protocols were signed last year, establishing direct commercial bridges between participating companies and international buyers. Additionally, more than 5,000 B2B meetings were held during the fair. This made a very valuable contribution to the establishment of long-term commercial partnerships. This year as well, while bringing together leading names from all over the world and maintaining our quality-oriented vision, we will continue to be a strategic hub for professionals wishing to enter the markets of Turkiye, Eurasia, the Middle East, the Balkans and the CIS countries."